Advancing Understanding FR

The Passages Project helped advance understanding of the importance of social norms and norms-shifting interventions. Central to this work was fostering a better understanding of social norms and their role in behavior-change programming and expanding this understanding into sectors beyond health, where social norms often receive less attention.

Passages was a founder and steering member of the Social Norms Learning Collaborative, a global community seeking evidence and best practices for social norms research and implementation. With the Learning Collaborative and in our project-specific work, we worked to harmonize social norms language, identifying influential social norms across sectors, and advancing understanding of how to effect impactful and ethical normative change.