Strengthening Scale-Up

In all its work, the Passages Project began with the end in mind, emphasizing the importance of scale-up at each stage of our community-based norms-shifting interventions.

First, we focused on understanding the innovation itself and how it is norms-shifting to ensure that implementing partners preserved the core principles during scale-up. Our practices included documenting and sharing answers to questions about the relative advantage, relevance, ease of use, value alignment, and necessary adaptations for scaling up norms-shifting innovations. Ultimately, we aimed to prove that the scale-up of norms-shifting interventions is possible.